I have been asked this question a lot, and it's to quantify the role social media plays in the knifemaking industry, and how to break away from reliance on it. Listen to the micro podcast, it should evoke some ideas as to how you'll personally go about this. Remember, a like or a follow does not equal a sale, and social media does not validate your own worth as a craftsman. It's important to have self-esteem and not rely on these social engines to make or break you, and I try to outline what is happening with these platforms in the context of knifemaking to help shed some light on why it's really a losing battle to invest too much of yourself in a medium that matters very little.